There is a method to our madness.

As artists, we are inspired by everything around us. The world is our palette. All five senses are always on alert, waiting to absorb elements of what may be our next successful design or project. We stash away numerous colors, smells, and seemingly, meaningless ideas in our minds file system. With our senses stoked and thoughts abundant, at some point we have to pause, find some meaning, and pull it all together.

to have an interchange, as of ideas.

I find that a great part of the information I have was acquired by looking up something and finding something else on the way.

Franklin Adams,

to immerse, fill, or load to capacity.

Ideas and creativity come from what you know. A designer’s role is to be aware of everything. You can pull out of your head only what is in there.

Kris Clemons,
Gerhardt & Clemons, Inc

to soak or steep.

The obscure we see eventually, the completely apparent takes longer.

Edward R. Murrow,

to work out carefully or minutely; develop to perfection.

Imagining the physicality of the pieces is not thinking about what it looks like. Physicality grows with the words and the pictures.

Todd Lief,

to make by art or skill and labor; construct.

You don't have control over your subconscious creative mind. You are just a receiver, an antenna. You take in your world and transmit again. You are not the creator, you are the transmitter, and you simply color the transmission with your discretion.

Jon Coy,
Coy Los Angeles